About
Edge151 exists because good technology keeps underperforming.
The pattern is consistent enough to be predictable. The platform is capable, the budget is approved, the people are willing, and the result still falls short of what was promised. The cause is almost never the technology.
What Edge151 is
A publishing practice, based in Jersey. It puts out written work, free methods and a book on the same subject: what sits underneath a business and decides whether technology investment turns into anything.
No services, no advisory, no consulting. There is no engagement to enquire about and nothing is being qualified. That part is permanent.
There will be products. The book will be published and sold, and the instruments behind the free methods will be released as tools you buy and use yourself. None of them is ready today, which is the only reason there is nothing to buy yet. The guides stay free either way, because publishing them is the point.
Why it is set up this way
Assessment is only useful if it means something. A score that reflects the judgement of whoever ran the session is an opinion with a number attached to it.
So the methodology sits somewhere else. The Edge151 Institute holds and publishes the models, methods and standards. The Institute cannot be commissioned to reach a conclusion, and nothing commercial can alter the logic behind one.
Who writes it
Edge151 is written and run by Alastair Jupp.
I have spent fifteen years on both sides of business change. In-house at a listed industrial group, running digital platforms, data strategy and a £25m sales operation. On the supplier side as Managing Director of a Microsoft partner, designing workflows and systems for more than fifty SME and mid-market clients. What I know about operating models came from watching that many businesses try to scale the way they work.
The models came out of the same place. The gap between what a business buys and what it can absorb costs money repeatedly, and it is usually visible well in advance.
A book, Workflows, Decisions, Discipline, is in progress. It covers the same territory in more depth: how work moves, how decisions direct it, and the discipline that protects both.
Independence
Everything published here is developed independently. It does not represent the views, strategies or intellectual property of any current or past employer, and no method, template or insight shared here is derived from proprietary material belonging to any organisation I have been associated with.
Where to start
Three free guides set out methods you can run yourself, with your own team, at no cost. They are the most useful thing on this site.